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Salesforce is a powerful tool that can be used for lead generation. By utilizing its features and capabilities, businesses can streamline their lead generation process and improve their conversion rates. In this article, we will discuss how to use Salesforce for lead generation and provide tips and best practices for maximizing its potential. One of … Read more

Demand generation and lead generation are two terms that are often used interchangeably in marketing, but they are not the same thing. Understanding the differences between the two is essential for businesses to create a successful marketing strategy that generates leads and converts them into customers. In simple terms, demand generation is the process of … Read more